Consumer Insights Studies

Consumer Insights Studies

$8,000.00

A consumer insight study is aimed to explore a specific segment in China's market and find patterns of consumer insights. With such results, clients will be able to build a storytelling for new products, adjust strategy for current product propositions, plan a launch campaign or get ready to dive into a new field.  Data source: 

  • Social conversations: Weibo, WeChat, Xiaohongshu (RED), Zhihu (Chinese Quora), Baidu Forums, Douban , Industry-driven forums
  • E-commerce reviews: Tmall, JD
  • Search trends: Baidu Index
  • Desktop Research

Period of analysis: two years

Delivery: 20 days

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